CENTURY YUASA POWERS NATIONAL PUSH FOR SAFE BATTERY RECYCLING

New partnership with Recycle Mate makes battery disposal easier for Australians 

Century Yuasa Batteries (CYB), is powering forward on its mission to build a circular battery economy through a new national partnership with Recycle Mate – making lead-acid battery recycling simpler, safer, and smarter.

As part of the collaboration, CYB’s national network of recycling centres points are now integrated into the Recycle Mate app and website, providing real-time, location-specific recycling guidance across the country.

The move marks a major step forward in addressing one of Australia’s most urgent waste management challenges: the safe disposal of hazardous battery waste. When incorrectly placed in kerbside bins, lead-acid batteries pose contamination risks – yet awareness of proper disposal methods remains low.

Shaun O’Brien, General Manager – Automotive at Century Yuasa Batteries, said the initiative builds on the company’s commitment to drive sustainable change across the industry.

“Battery recycling shouldn’t be hard – but the reality is, too many Australians still don’t know where to start,” Mr O’Brien said.

“We’ve been leading the charge on battery recycling for years, and now we’re putting that expertise directly into the hands of everyday Australians with a tool that makes doing the right thing easier than ever.”

“This initiative is part of our broader commitment to building a more sustainable and circular battery economy. We’re taking real, practical steps to close the loop on battery use – supporting responsible and safe lead-acid battery recycling and helping drive industry-wide change.”

The Recycle Mate platform uses geolocation to remove recycling guesswork, drawing on data from over 530 council areas and more than 40,000 drop-off points. All CYB recycling locations are now discoverable in the Recycle Mate app and website, complete with branded presence and educational content.

Lara Barclay, Program Lead for Recycle Mate, said the collaboration is about removing confusion and making it as easy as possible for people to direct waste to the best possible recovery option.

“People want to do the right thing when it comes to recycling, but confusion and lack of awareness about local disposal options are some of the biggest barriers. That’s why we created Recycle Mate – to give every Australian clear, localised answers in seconds,” Ms Barclay said.

“By integrating Century Yuasa’s recycling network, we’ve turbocharged that capability. We’re not just advising people what to do – we’re showing them where to go, right now, based on where they live. This collaboration is exactly what’s needed to solve Australia’s battery waste problem at scale.”

Recycle Mate is backed by the Australian Council of Recycling (ACOR) and supported by government and industry. Its AI-powered tools deliver tailored, product-specific disposal advice based on users’ locations.

Suzanne Toumbourou, CEO of the Australian Council of Recycling, said the initiative demonstrates the power of industry collaboration in tackling hard-to-solve waste challenges.

“Lead-acid batteries pose serious health and environmental risks if not handled properly. At the same time, they can be successfully recycled – but only if they’re taken to a proper collection point,” Ms Toumbourou said.

“That’s why partnerships like this one are so important. By combining digital innovation with a trusted national recycling network, Century Yuasa and Recycle Mate are helping Australians take safer, smarter action – and delivering real progress toward a more circular economy.”

The ongoing initiative includes national promotion of CYB’s recycling program, educational tools on lead-acid battery recycling, and a branded presence across Recycle Mate’s digital ecosystem.

CYB’s leadership in battery recycling is long-standing. From local manufacturing to national product stewardship, the company has continually invested in circular solutions, with the latest collaboration a natural extension of its ambition to lead the industry toward a truly sustainable battery future.

Australians can download the free Recycle Mate app or visit recyclemate.com.au to find their nearest CYB recycling centre – just search ‘lead acid battery’ to receive instant mapped directions. For more on Century Yuasa’s battery recycling initiatives, visit www.recyclemybattery.com.au.

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