Honest to Goodness Organic Industry Awards 2025
Honest to Goodness, a leading Australian certified organic food company, is proud to announce it has been named Organic Retailer of the Year and Organic Brand of the Year at the 2025 Australian Organic Industry Awards.
“Winning not just one, but both awards is an incredible honour and a reflection of the dedication of our entire team, our loyal customers and the growers and suppliers we work so closely with,” said Matt Ward, Founder & Managing Director. “For us, certified organic is about more than food – it’s about building a healthier, more sustainable future for people and the planet.”
This recognition follows a strong history of success at the Australian Organic Industry Awards. In last year’s awards, Karen Ward, Co-Founder and Owner of Honest to Goodness, was honoured as Organic Woman of the Year. In 2021, Honest to Goodness proudly took home the Retailer of the Year title for the first time – a particularly meaningful achievement during a year of unprecedented supply chain challenges both in Australia and around the world.
Held during Australian Organic Awareness Month, this year’s awards highlight the theme “Nourish Yourself, Nurture the Planet” – a value that sits at the heart of Honest to Goodness’ mission.
In the past year, Honest to Goodness has:
- Launched over 100 new certified organic products across its owned brands.
- Expanded its Community Buying Groups, making certified organic food more affordable and accessible to all Australians.
- Opened a new solar-powered, AI-enabled warehouse located in Villawood, Sydney, increasing efficiency while reducing environmental impact.
These dual awards reflect Honest to Goodness’ unique role as both a pioneering retailer and a leading brand in the certified organic sector, recognised for its integrity, innovation and sustainability. And, as a vocal supporter of mandatory organic regulation in Australia, the company continues to champion consumer education on certification and transparency.
“This recognition strengthens our resolve to make certified organic living more accessible than ever,” added Karen Ward. “Together with our partners and community, we’re proud to help Australians nourish themselves while nurturing the planet.”
Founded in 2002 as a small Sydney market stall, Honest to Goodness has grown into a multi-channel business offering over 850 certified organic products across 19 brands, including pantry staples, snacks, superfoods and specialty items. Today, the company serves households nationwide through its eCommerce store, a retail shop in Alexandria, wholesale distribution and its innovative Community Buying Group platform, which now supports more than 1,200 groups across Australia, many in regional and remote areas.
Discover the award-winning range and more at goodness.com.au
About Honest to Goodness
Honest to Goodness is a family owned and operated Sydney-based provider of premium organic and natural food products. Dedicated to promoting a healthier and more sustainable way of living, Honest to Goodness offers a wide range of certified organic and nutritious products that empower consumers to make better choices for themselves and the planet. A multi-award-winning business, Honest to Goodness is known for its dedication to quality products, ethical sourcing, and environmental stewardship.
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