Greenspace Brings Sustainable Food Production to Brisbane CBD with National Expansion of its Urban Farming Network

Peter Fox, Greenspace and John Bristowe, Amora Hotel Brisbane

Greenspace, a leader in commercial urban agriculture is transforming how hotels and businesses approach food, sustainability and ESG with the launch of Brisbane’s first sustainable commercial urban Macrofarm.

Greenspace has delivered the first commercial integration of their centralised Macrofarm in the Amora Hotel Brisbane, embedding food production directly into the hotel environment. The expansion for Greenspace follows successful Macrofarm networks in both Sydney and Melbourne CBDs, paving the way to sustainable city design.

Greenspace’s urban farming model is designed to bring food production right next door to where it is consumed. Macrofarms transform underutilised urban spaces into optimised hydroponic farms which grow diverse produce year-round in indoor environments. The ready to harvest produce is then distributed hyper-locally to smaller Microfarms (hydroponic cabinets) that are located within hotels, workplaces, restaurants and retail environments, where it remains living and until harvested based on demand.

The Microfarm redefines how organisations approach food, sustainability and ESG. It enables hotels like the Amora Hotel Brisbane to grow, maintain and harvest living produce like micro greens, herbs, lettuces, and Australian native’s onsite. It delivers living produce directly in the dining room, where chefs can harvest ingredients on demand in front of their diners, often moments before being served.

Peter Fox, Founder and CEO of Greenspace, said the expansion represents a broader change in how companies are looking at making a real tangible difference, “We’re moving beyond sustainability as a concept and into something you can see, touch and taste.”

“We’re shifting from a framework where buildings simply consume resources, to one where they actively produce them as well. It’s a model that makes both commercial and environmental sense for some of our customers like Amora, Sofitel, the Greenbank SC and W hotel,” says Fox.

“By embedding networked food production into a community, we’re reducing supply chain reliance and food miles, while improving nutrition, consistency and quality for that urban environment.”

John Bristowe, General Manager at Amora Hotel Brisbane, says the Greenspace Urban farm is reshaping how the hotel approaches both sustainability and food operations.

“Sustainability is an important part of our hotel’s ongoing journey, and working alongside Greenspace allows us to further embrace ideas that are practical, purposeful and aligned with the future of hospitality. This collaboration is a wonderful example of how businesses can work together to create something meaningful for guests, visitors and the wider Brisbane community.”

The initiative complements Amora Hotel Brisbane’s broader sustainability focus, including conscious operational improvements, waste reduction initiatives and a continued commitment to responsible hotel practices.

The launch signals what could be a broader shift in how commercial buildings are designed and operated, with food production emerging as a new layer of infrastructure across hospitality and workplace environments.

As businesses look to improve ESG performance and tenant appeal, food production is emerging as a new layer of building infrastructure. Traditionally, greenery in commercial buildings has been decorative, it’s a hard cost with limited functional return. Greenspace’s model replaces this with productive, edible systems, allowing buildings to operate as part of the food supply chain.

Greenspace Measurable Impact*:

Hyper-local supply: Produce grown and harvested onsite, reducing food miles and transport emissions
Resource efficiency: Uses up to 95% less water than traditional farming methods
Higher yield: Produces at least four times more produce within the same footprint
Year-round reliability: Indoor farming enables consistent supply regardless of weather conditions
Low waste model: Living produce harvested on demand reduces spoilage and packaging waste
Chemical-free growing: No sprays or chemical pesticides used

The Brisbane expansion builds on Greenspace’s first Sydney CBD Macrofarm launched in 2021, which also includes a dedicated edible flower farm followed by a second Macrofarm in Melbourne’s Southbank.

Greenspace’s Microfarm network is now embedded within leading hotels, workplaces and event venues across the country, including Hyatt Regency Sydney, Sheraton Grand Sydney Hyde Park, Park Hyatt Melbourne, Langham Melbourne and Swissotel Sydney.

*Sources

About Greenspace

Greenspace is a vertical farming innovator specialising in indoor farming systems that deliver fresh, locally grown living crops. With 50+ Microfarms and 4 Macrofarms in Australia, Greenspace is transforming the built environment from grey to green, supplying city communities with sustainable, nutrient dense and secure food. We are feeding cities from within using the farm around the corner. For more information visit; greenspace.com.

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