New national study reveals op-shopping has become a ‘treasure hunt’ experience, with Australians twice as likely to regret missing out on an op-shop find than a regular retail item.   

Nearly two in three Australians (68%) say op-shopping is more exciting than buying new, according to new national research commissioned by Salvos Stores, highlighting the growing appeal of second-hand shopping as a treasure-hunt experience rather than just a way to save money.

The study, conducted by Glow Research with a nationally representative sample of 1,000 Australians, found the thrill of discovery is a major driver for shoppers. Almost three-quarters (73%) say op-shopping feels like treasure hunting, while 74% say finding something great in an op-shop feels like a personal win. Cost savings remain important too, with 60% saying they value the exceptional value available at op-shops.

Shopping at an op shop creates a stronger emotional connection to items than traditional retail. Seven in ten Australians (70%) say they have found at least one amazing purchase – either something they had been hoping to find or something completely unexpected – while 68% say they have discovered an item that delivered exceptional value.

The FOMO (Fear of Missing Out) phenomenon is a lot stronger when op-shopping. Six in ten Australians (58%) admit they regret leaving behind an op-shop find, with people twice as likely to regret missing out on an op-shop item (31%) compared to a regular retail purchase (14%). Nearly half (48%) say they have gone back, hoping the item they left behind would still be there.

From a turquoise blue boho maxi dress with intricate embroidery to a perfectly preserved floor-length vintage leather trench coat, Australians are finding treasures that feel truly one-of-a-kind at op-shops. Among the most memorable discoveries are a crystal-beaded chandelier and even a rare Dobro guitar. These stories highlight why op-shopping isn’t just about bargains, it’s a hunt for unique, unexpected gems that stay with you long after you leave the shop.

The research also highlights how embedded op-shopping has become in Australians’ regular shopping habits. More than one in three Australians (38%) now visit an op-shop at least monthly, rising to 43% among 25-34 year olds. Four in ten (40%) people in this age group also say they purchase from an op-shop at least once a month.

Matt McMahon, Specialist Manager – Customer Experience at Salvos Stores, said the findings highlight why op-shopping continues to resonate with Australians. “There’s a real thrill to op-shopping because every visit is different. You walk in not knowing what incredible finds you’ll walk out with” Mr McMahon said.

“That blend of discovery, uniqueness and exceptional value is part of what makes op-shopping such a special shopping experience for so many of us. It takes everyday shopping and turns it into something much more like a treasure hunt.”

Beyond the incredible value offered at op-shops, Australians are also motivated by purpose. More than half (53%) say they shop at op-shops to support a charity or good cause. Seven in ten (72%) Australians agree charity op-shops feel more meaningful than traditional retail, and 69% say impulse purchases feel better when they know the money is supporting a cause, showing that a spontaneous find can feel even more rewarding when it gives back.

Clothing remains the main gateway into op-shopping, with more than two-thirds (68%) of Australians purchasing clothing from an op-shop in the past year, followed by books and media (42%).

Salvos Stores continue to be a trusted destination for Australians shoppers, with 55% of Australians saying they have purchased from Salvos Stores in the past 12 months.

With over 400 stores, you can find a Salvos Stores near you or shop thousands of items from the online store at www.salvosstores.com.au/.

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