Emma Green
Founded by former agency and not-for-profit marketing leader Emma Green, Better Ground helps environmental and social impact organisations communicate more effectively
Better Ground, a new consultancy launching today, is giving environmental and purpose-led organisations a flexible way to access senior brand and communications expertise and creative resources.
Founded by Emma Green, former Director of Marketing and Communications at national not-for-profit Greening Australia, Better Ground works with clients to shape strategy and create impactful content. Services include brand strategy and design, content production, marketing and communications strategy, photography and videography, and product strategy.
The consultancy operates as a curated network of specialists matched to the needs of each brief – a model that flexes to suit each client by bringing in strategic and creative expertise for short-term projects, fractional engagements or ongoing support.
“Better Ground has taken shape organically to meet the needs of environmental and purpose-led organisations where they are now. Unfortunately many organisations, particularly not-for-profits, don’t have the budget for full-time senior marketing and communications hires, in-house creatives or retained agencies, so we exist to fill those gaps,” says Founder and Director Emma Green.
“Purpose-led organisations face a complex communications challenge, often translating technical subject matter for audiences spanning policymakers, funders, partners and local communities, each with different needs and expectations. Attention is scarce, overwhelm is in abundance, and funding often hinges on how clearly and effectively an organisation can articulate its story and its impact. That’s where we come in – to make sure an organisation’s story is as compelling as its mission.”
Better Ground brings sector-specific experience and a values-led approach to every brief, working with clients of all sizes across sectors – from social enterprise start-ups to global not-for-profits. From copywriting and design projects to comprehensive brand and strategy development, Better Ground creates stronger alignment between purpose, positioning and creative execution to help environmental and purpose-led organisations grow their impact.
“The most important messages aren’t always the ones that are heard, and being heard is the first step to creating change. We make sure organisations aren’t just doing good work, but are also known for it,” explains Green.
To learn more visit www.betterground.com.au.
About Better Ground
Better Ground is a brand and communications consultancy helping environmental and purpose-led organisations communicate more effectively. Working with clients of all sizes across sectors – from start- ups to global brands – Better Ground develops brand strategy and creates impactful content to help organisations grow their impact, starting with the right foundations.
About Emma Green
Better Ground was founded by Emma Green, a purpose-driven leader with over 15 years’ experience shaping brand, marketing and communications strategy in both agency and in-house roles. She has led major rebrands, delivered high-impact fundraising and awareness campaigns, produced shoots across Australia, and guided organisations on sustainability communications and reputational risk management. She also has an MBA specialising in Social Impact, and is on the Board of the People and Parks Foundation. After a conscious career shift into the environmental sector, Emma formed Better Ground to help purpose-led organisations create greater impact through better storytelling.
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