Streets®, part of The Magnum Ice Cream Company (TMICC), Coles and Australian Red Cross have joined forces to help communities prepare for emergencies.
From 2 to 29 September, for every purchase of participating Golden Gaytime, Magnum or Paddle Pop multipacks made at Coles supermarkets, Streets will donate 10 cents to the Australian Red Cross Emergency Fund, up to a total donation of $75,000. As climate-driven emergencies continue to increase in frequency and severity, the funds will help Australian Red Cross support communities prepare for, respond to and recover from disasters.
The activation coincides with EmergencyRedi Week (14-20 September), the annual Australian Red Cross campaign that encourages people to take simple steps to be better prepared for emergencies. It’s part of Australian Red Cross’s goal to empower 3 million families to be emergency ready by 2030.
Scott Mingl, General Manager at The Magnum Ice Cream Company ANZ, said:
“For over 100 years, both Streets and Australian Red Cross have been part of everyday Australian life. While Australian Red Cross helps communities navigate life’s hardest moments, Streets aims to make life taste better through the magic of ice cream. Together, we want to help bring comfort, optimism, and connection to communities preparing for or rebuilding after disaster. We’re really proud to see this activation in its second year, helping people across the country get access to much needed information and resources on how to get emergency ready.”
Nichola Krey, Director, Victoria, Resilience & Recovery at Australian Red Cross, said:
“Disasters and emergencies can happen anywhere, at any time, and being prepared can make a significant difference to how people cope and recover. Support from partners like Streets and Coles helps us reach more people with practical preparedness information and resources, helping people take simple steps today that could make a real difference tomorrow.”
As part of this year’s campaign, Australian Red Cross will also host two community EmergencyRedi BBQs to bring preparedness conversations directly to local communities. The events will take place at Coles Lara on 12 September and Coles Bairnsdale on 19 September, providing practical preparedness information, community connection and family-friendly activities, as well as free Streets ice creams.
Coles will also amplify EmergencyRedi Week in-store and online, encouraging customers to complete a RediPlan, download the Get Prepared app, and build their own EmergencyRedi Kit.
Clive Mathieson, Coles Group Corporate Affairs Officer, said:
“Coles is proud to once again support Australian Red Cross and Streets to help more people in Australia feel prepared and supported during an emergency. We know natural disasters can have a devastating impact on communities and taking simple steps to prepare can make a meaningful difference when it matters most.
“Through EmergencyRedi Week, we’re helping communities across Australia access practical information to prepare for emergencies, while giving our customers a simple way to contribute to vital disaster relief efforts through their everyday shop.”
Whether it’s a bushfire, flood, storm or personal emergency, being EmergencyRedi can make all the difference. Australians are encouraged to take four simple steps:
- Get in the Know
- Get Connected
- Get Organised
- Get Packing
This September, the simple act of buying your favourite Streets ice creams at Coles can help support Australian communities while encouraging more Australians to become EmergencyRedi.
This activation is an extension of TMICC and Coles involvement in the Australian Red Cross Collective, an alliance of major organisations collaborating to deliver coordinated and impactful community resilience initiatives across the country. For more information about TMICCs partnership with Australian Red Cross, visit here.
INDEPENDENT NEWS IS IMPORTANT.
Enjoy reading Eco Voice? Please help us by purchasing a GIFT Voucher or send one to a friend and encourage people to purchase trees or seeds via The Native Shop – www.nativeshop.com.au
Plants, seeds & more delivered to your door!
